Q for Query

TLDR The output of LLMs can be deliberately influenced by the content of the training corpus There is a lot of academic literature…

I requested the robots.txt of the 100 most visited news websites in the world as reported by Ahrefs. Of the 93 that responded 200 (7 403d…

If you have already successful SEO program, the constant question is where to look for growth next . It’s difficult to generalise, but this…

As ChatGPT usage has blown past 100m users, marketers have started seeing direct to site or brand leads referred by ChatGPT, meaning buyers…

I’m on paternity leave for the next few weeks, so have time for reading and to indulge in some futurology inspired by the generative AI…

When ChatGPT launched in November 2022, it became clear that Large Language Models (‘LLMs’) will cause huge disruption. Now Bing has…

GitHub Copilot is a code completion AI based on GPT3 that integrates with popular IDEs (e.g. VSCode) that fully launched in June 2022. I’m…

 I’ve been…

The super informative and entertaining Aquired podcast, reviews every organisation it features through the lense of the ‘7 Powers’ framework…

Published 2011 and republished in 2020. Not alarmist and sensationalised like Netflix’s ‘The Social Dilemma’, but an informative review of…

Every January I make a list skills to learn or expand for my career and personal growth. Normally I get about half done by the end of the…

An entertaining and well-written guide to Venture Capital by Jeff Bussgang. A little anecdotal, and being published in 2011, dated. But you…

Traditionally SEOs have been suspicious of JavaScript, but it’s an inescapable part of the modern web, Google & Bing began rendering content…

Graphed, the correlations look like this: Every SEO has pushed Excel beyond it’s limits at some point. Pandas (‘Python Data Analysis Library…

If you manage a site with millions or even billions of URLs, it’s important to consider that Google and Bing have a crawl budget, a limit in…

Why Practically everyone has, is, or will consider running a side-project at some point. It can be a hobby, a way to learn, boost your…

When Google regularly swaps the organic sitelinks under your brand, it can be a pain checking multiple sites / markets to make sure it’s the…

Keyword research is not only crucial for SEO, a powerful methodology for understanding the intentions and language used by your market, but…

Note: As March 2016 Google is no longer passing this information in the referral string. As of September 2013 Google prevented site owners…

Most people need to remember secure (long and complex) passwords for dozens different services. As this requires the mental horsepower of…

This blog is about the light that the cumulative searches of hundreds of millions of individuals can shine on the world in a way that…

Some organisations struggle to hire the employees but others are in the fortunate situation of having people seek them out for employment…

Human Resources professionals will tell you that in a competitive labor market, job seekers must compete to be the most visible to…

This post is about the number of searches about the iPhone not the number of searches from an iphone which is a wholly different (and even…

Official statistics are usually seen as the most reliable source of economic health, however due to their comprehensive nature they are…

Historically brands have invested heavily in understanding the ‘awareness’ of their product. This is a time consuming, expensive and often…

When a new phrase is invented it makes it’s way in to the lexicon, and hence searches, at varying speeds and with varying longevity. An…

This blog is about Internet search and how billions of searches by hundreds of millions of people can help us understand the world in…