The USAs most searched for employers

November 11, 2012

Some organisations struggle to hire the employees but others are in the fortunate situation of having people seek them out for employment. It would be interesting to know which companies are actually being sought by potential employees and in what numbers.

The nuances of this are actually quite complex as there are a number of difficulties to take in to consideration;

  • The different ways a searcher may express interest in employment e.g. careers, applications, jobs, job, job in a location etc etc
  • The possible misinterpretations of brand names
  • The sheer numbers of brands to be examined.

The best (though far from perfect) approach is therefore to adopt a consistent approach in all cases. This table shows the number of exact Google queries for a brand + job originating from the United States in October 2012.

\#BrandSearches + jobs
1Government198500
2UPS60500
3Google59400
4Walmart49500
5Kaiser Permanente49500
6Disney37000
7Fedex29000
8TSA27100
9FBI27100
10Boeing27100
11Home Depot27100
12Target27100
13Apple22200
14Costco22200
15United nations22000
16Lockheed Martin22000
17USPS21400
18Safeway18100
19Yahoo!18100
20Amazon18100
21McDonalds16200
22At&t16200
23Homeland Security14800
24Macy’s14800
25Coca Cola13200
26Raytheon12100
27Microsoft9990
28CIA9900
29USAA8100
30Target8100
31Verizon8100
32JC Penney8100
33Budweiser8100
34BNSF8100
35Intel8100
36Bank of America6660
37US Army6600
38IRS6600
39Northrop Grumman6600
40KBR6600
41Whole Foods6600
42Pepsi6600
43YMCA6600
44Anheuser Busch6600
45Marriott6600
46Air Force5400
47Navy5400
48PG&E5400
49Harris Teeter5400
50Pizza Hut5400
51Royal Caribbean5400
52Chase5400
53HP5400
54Kroger5400
55Carnival Cruise5400
56Frito Lay5400
57Delta Airlines5400
58GE5400
59Walgreens5400
60Blackwater4400
61Wendys4400
62Ebay4400
63Panera Bread4400
64Cisco4400
65Sprint4400
66Aramark4400
67Old Navy3600
68Peace Corps3600
69Chrysler3600
70Dyncorp3600
71Oracle3600
72John Deere3600
73Staples3600
74USDA2900
75National Guard2900
76Albertsons2900
77T mobile2900
78Winn Dixie2900
79Wegmans2900
80Holiday Inn2900
81Sams Club2900
82America Express2900
83Time Warner2900
84GAP2900
85Kohls2400
86Nestle2400
87Lowes2400
88Weatherford2400
89Hollister job application2400
90Hershey2400
91Ford2400
92Dell2400
93Labcorp1900
94Circle K1900
95BP1900
96Aldi1900
97Rite Aid1900
98Sysco1900
99Fred Meyer1900
100General Dynamics1900

Where there is a very clear intent with similar numbers they are combined as a single entry e.g. government jobs, federal government jobs, gov jobs, us government jobs are aggregated in to ‘Government’.

The top companies are a mixture of aspirational e.g. Google (3rd) and the FBI (9th) and major employers such as UPS (3rd) and Walmart (5th). To put this in perspective, Walmart receives roughly 17% less interest than Google despite employing 2.1 million people – roughly 39 times more than the famous search engine.

A Human Resources department concerned with measuring the attractiveness of it’s organization can easily use a similar methodology to gauge their appeal to potential employees versus competitors and to measure their changing appeal as an employer over time.

For a more general view of brand value via keyowrd resarch, try ‘Tracking a brand with keyword research‘.


Chris Reynolds is a Bay Area Product Manager with 15 years of international experience in SEO, digital marketing, UX, analytics and team management.

© 2022 Chris Reynolds