What’s this all about?

This blog is about Internet search and how billions of searches by hundreds of millions of people can help us understand the world in interesting and useful new ways.

Although it has to date been used almost exclusively by online marketers, keyword research is equally useful for entrepreneurs, politicians, policy makers, academics, market researchers and product managers.

This blog will attempt to;

  1. Demonstrate exactly how keyword research can be used for more than just online marketing
  2. Explain how anyone can conduct keyword research
  3. Share interesting examples of the insights keyword research on society, business, celebrity, technology and politics.