Best practice: Planning a sitemap with keyword clustering

Keyword research is not only crucial for SEO, a powerful methodology for understanding the intentions and language used by your market, but by clustering the results you can also plan a website’s structure. This ensures: Optimal search engine visibility A taxonomy aligned to your market’s mental model Selection of terminology understood by your market In […]

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A trick for secure and unique passwords

Most people need to remember secure (long and complex) passwords for dozens different services. As this requires the mental horsepower of the Rain Man, they tend to use the same one or two passwords everywhere. Come the inevitable day that one of these services is breached, every one of the user’s other accounts using the […]

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The ultimate research methodology

This blog is about the light that the cumulative searches of hundreds of millions of individuals can shine on the world in a way that traditional sources of insight cannot. So what makes keyword research better than other research methodologies? It’s primary strength lies in it’s lack of bias. This impartiality is born of the […]

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The USA’s most searched for employers

Some organisations struggle to hire the employees but others are in the fortunate situation of having people seek them out for employment. It would be interesting to know which companies are actually being sought by potential employees and in what numbers. The nuances of this are actually quite complex as there are a number of […]

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Getting hired with keyword research

Human Resources professionals will tell you that in a competitive labor market, job seekers must compete to be the most visible to recruiters and hiring managers who are searching for their skill set. Most recruiters aren’t searching Google for their prospects, instead they use job boards like Monster and Indeed or increasingly, professional social networks […]

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The best day for casual sex

One of the great strengths of search data is the (somewhat false) sense of privacy between the searcher and the search box. So when people have socially awkward concerns they turn to search for help. Few things are more socially awkward than sexually transmitted diseases and they are therefore a good candidate for search analysis. […]

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The rise and rise of the iPhone

This post is about the number of searches about the iPhone not the number of searches from an iphone which is a wholly different (and even more interesting) subject. The annual release of a new iPhone model has become a significant media event and speculation over new features a favorite of topic of technology journalists, […]

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Search data as an economic indicator

Official statistics are usually seen as the most reliable source of economic health, however due to their comprehensive nature they are often published well after the situation they describe. In contrast private and commercial studies are typically faster but taken from small and skewed samples and are therefore statistically dubious. Bridging the gap between the […]

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Tracking a brand with keyword research

Historically brands have invested heavily in understanding the ‘awareness’ of their product. This is a time consuming, expensive and often statistically dubious process. Querying search engines for the number of times a brand is searched for can provide a significantly better gauge of a brand’s awareness among it’s target population. Let’s take as a simple […]

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