This blog is about Internet search and how billions of searches by hundreds of millions of people can help us understand the world in interesting and useful new ways.
Although it has hitherto been used almost exclusively by online marketers (my own background), keyword research is equally useful for entrepreneurs, politicians, policy makers, academics, market researchers and product managers.
This blog will therefore attempt to;
- Demonstrate exactly how keyword research can be used for more than just online marketing
- Explain how anyone can conduct keyword research
- Share interesting examples of the insights keyword research on society, business, celebrity, technology and politics.
My name is Chris Reynolds and I have been conducting keyword research professionally since 2003. I currently work as Global Digital Strategy Manager for a large international corporation based in Zürich, Switzerland. I’m also co-founder of UK based Clever Biscuit Ltd. Any views in this blog are my own and not those of my employer or company.
I hope you find this blog interesting and useful. Thanks for reading!