Archive | September, 2012

The best day for casual sex

One of the great strengths of search data is the (somewhat false) sense of privacy between the searcher and the search box. So when people have socially awkward concerns they turn to search for help. Few things are more socially awkward than sexually transmitted diseases and they are therefore a good candidate for search analysis. […]

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The rise and rise of the iPhone

This post is about the number of searches about the iPhone not the number of searches from an iphone which is a wholly different (and even more interesting) subject. The annual release of a new iPhone model has become a significant media event and speculation over new features a favorite of topic of technology journalists, […]

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Search data as an economic indicator

Official statistics are usually seen as the most reliable source of economic health, however due to their comprehensive nature they are often published well after the situation they describe. In contrast private and commercial studies are typically faster but taken from small and skewed samples and are therefore statistically dubious. Bridging the gap between the […]

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Tracking a brand with keyword research

Historically brands have invested heavily in understanding the ‘awareness’ of their product. This is a time consuming, expensive and often statistically dubious process. Querying search engines for the number of times a brand is searched for can provide a significantly better gauge of a brand’s awareness among it’s target population. Let’s take as a simple […]

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To coin a phrase

When a new phrase is invented it makes it’s way in to the lexicon, and hence searches, at varying speeds and with varying longevity. An example of a phrase starting small and gathering momentum is ‘responsive design’, a term used by web designers to refer to pages that render attractively in a variety of devices […]

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