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The ultimate research methodology

This blog is about the light that the cumulative searches of hundreds of millions of individuals can shine on the world in a way that traditional sources of insight cannot. So what makes keyword research better than other research methodologies? It’s primary strength lies in it’s lack of bias. This impartiality is born of the […]

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The USA’s most searched for employers

Some organisations struggle to hire the employees but others are in the fortunate situation of having people seek them out for employment. It would be interesting to know which companies are actually being sought by potential employees and in what numbers. The nuances of this are actually quite complex as there are a number of […]

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The best day for casual sex

One of the great strengths of search data is the (somewhat false) sense of privacy between the searcher and the search box. So when people have socially awkward concerns they turn to search for help. Few things are more socially awkward than sexually transmitted diseases and they are therefore a good candidate for search analysis. […]

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