Archive | SEO

Managing crawl budget for large sites

If you manage a site with millions or even billions of URLs, it’s important to consider that Google and Bing have a crawl budget, a limit in the number of URLs they are prepared to crawl, for every domain, determined by its authority. If a less-authoritative domain has billions of URLs, Google won’t crawl potentially […]

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Best practice: Planning a sitemap with keyword clustering

Keyword research is not only crucial for SEO, a powerful methodology for understanding the intentions and language used by your market, but by clustering the results you can also plan a website’s structure. This ensures: Optimal search engine visibility A taxonomy aligned to your market’s mental model Selection of terminology understood by your market In […]

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