Archive | Recruitment

Best practice: Planning a sitemap with keyword clustering

Keyword research is not only crucial for SEO, a powerful methodology for understanding the intentions and language used by your market, but by clustering the results you can also plan a website’s structure. This ensures: Optimal search engine visibility A taxonomy aligned to your market’s mental model Selection of terminology understood by your market In […]

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The USA’s most searched for employers

Some organisations struggle to hire the employees but others are in the fortunate situation of having people seek them out for employment. It would be interesting to know which companies are actually being sought by potential employees and in what numbers. The nuances of this are actually quite complex as there are a number of […]

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Getting hired with keyword research

Human Resources professionals will tell you that in a competitive labor market, job seekers must compete to be the most visible to recruiters and hiring managers who are searching for their skill set. Most recruiters aren’t searching Google for their prospects, instead they use job boards like Monster and Indeed or increasingly, professional social networks […]

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