Archive | About

Best practice: Planning a sitemap with keyword clustering

Keyword research is not only crucial for SEO, a powerful methodology for understanding the intentions and language used by your market, but by clustering the results you can also plan a website’s structure. This ensures: Optimal search engine visibility A taxonomy aligned to your market’s mental model Selection of terminology understood by your market In […]

Continue Reading 0

The ultimate research methodology

This blog is about the light that the cumulative searches of hundreds of millions of individuals can shine on the world in a way that traditional sources of insight cannot. So what makes keyword research better than other research methodologies? It’s primary strength lies in it’s lack of bias. This impartiality is born of the […]

Continue Reading 0

The rise and rise of the iPhone

This post is about the number of searches about the iPhone not the number of searches from an iphone which is a wholly different (and even more interesting) subject. The annual release of a new iPhone model has become a significant media event and speculation over new features a favorite of topic of technology journalists, […]

Continue Reading 0

An introduction

This blog is about Internet search and how billions of searches by hundreds of millions of people can help us understand the world in interesting and useful new ways. Although it has hitherto been used almost exclusively by online marketers (my own background), keyword research is equally useful for entrepreneurs, politicians, policy makers, academics, market […]

Continue Reading 0